An Advantage to Using a Perceptual Map Is That It

question 102

Multiple Choice

An advantage to using a perceptual map is that it

• A)shows the firms strengths,weaknesses,opportunities and threats.
• B)can highlight potential market positions that might be underserved.
• C)shows how other companies are marketing their products.
• D)shows which products of a firm are most profitable.
• E)it is the quickest way to determine market segments.

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Definitions:

Sarah J. Jackson

A scholar known for her work on social activism, media, and the intersection of race and gender.

Intersectional Location

An analytical framework that examines how social and political identities combine to shape individual experiences and societal structures.

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Young individuals who identify as part of the LGBTQ+ community and lack official legal documentation in their country of residence.

LGBTQ Identification

The process or state of recognizing and embracing one's sexual orientation or gender identity as lesbian, gay, bisexual, transgender, queer/questioning.