Which Element of the Promotion Mix Refers to the Set

question 117

Multiple Choice

Which element of the promotion mix refers to the set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product?

• A)personal selling
• B)sales promotion
• C)Internet ordering
• D)advertising
• E)public relations

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Definitions:

Concept Formation

The process by which individuals learn to categorize and cluster information based on common characteristics, leading to the creation of concepts.

Tentative Conclusions

Preliminary findings or conclusions that are not final and are subject to further validation or revision based on additional evidence or analysis.

Differentiates

To recognize or ascertain the distinctions between two or more things or to make something distinct or specific in character.

Reflective Thinking

The process of carefully considering one’s own experiences and behavior in order to learn and improve.