The Marketing Mix Element Where Most of an Organization's Communications

question 31

Multiple Choice

The marketing mix element where most of an organization's communications with the marketplace occurs is

• A)product.
• B)promotion.
• C)position.
• D)place.
• E)pricE.

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Definitions:

Confidence Interval

A gamut of values, resulting from sample analysis, expected to enfold the value of an undefined population characteristic.

Level of Confidence

The degree to which one can be sure that a particular parameter falls within a specific range, expressed as a percentage.

Confidence Interval

A range of values, derived from sample data, that is likely to contain the true value of an unknown population parameter.