A Measure of How Often the Audience Is Exposed to a Promotional

question 30

Multiple Choice

A measure of how often the audience is exposed to a promotional message during a specific time period is referred to as

• A)depth.
• B)breadth.
• C)duration.
• D)reach.
• E)frequency.

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Definitions:

Shortcut Menu

A context-sensitive menu that appears upon right-clicking, providing quick access to frequently used commands or options.

Insert Field

An action or command in software that allows the user to add a new data field into a document or database.

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A function in spreadsheet software that allows users to add a new column to their data table.

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The process of inserting a new column into a table or spreadsheet, expanding its structure.