When Marketers Segment Consumers by the Type of Radio Station

question 29

Multiple Choice

When marketers segment consumers by the type of radio station they listen to and then air their advertisements accordingly,it is a form of

• A)concentrating.
• B)podcasting.
• C)prospecting.
• D)narrowcasting.
• E)simulcasting.

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Definitions:

Markets

Places or systems where buyers and sellers interact to trade goods, services, or resources.

Free Enterprise

An economic system where private individuals rather than the government have the right to own property and conduct businesses, subject to minimal regulatory constraints.

Laissez-Faire

A belief system in economics that supports capitalism with minimal to no government interference.

Market System

An economic system in which decisions regarding investment, production, and distribution are based on supply and demand, and prices of goods and services are determined in a free price system.