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The most widely used budgeting approach is the
Interest Group Strategy
Tactics employed by organized groups to influence public policy and decision-making processes in their favor, typically through lobbying, advocacy, or campaigning.
Specialized Appeals
Advertising or communication strategies designed to target a particular segment of the population based on specific interests, demographics, or needs.
Astroturf Lobbying
A form of advocacy in which sponsors manipulate the appearance of grassroots support for their cause, hiding the true origins and funders of the campaign.
Deception
The act of misleading or deceiving someone, often to gain an advantage.
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