Examlex
An assortment includes both the breadth of product categories and the depth of product lines offered within each category.
Social Proof
The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
Social Comparison
The method in which people assess their own skills, accomplishments, and situations relative to other individuals.
Reciprocity Norm
A social norm that expects individuals to help those who have helped them, promoting mutual aid and support.
Milgram's Obedience Studies
A series of psychological experiments conducted by Stanley Milgram in the 1960s to measure the willingness of participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.
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