You Purchased a New Cordless Drill from Sears and During

question 79

Short Answer

You purchased a new cordless drill from Sears and during the sales transaction you provided the salesperson with your e-mail address.Now,periodically you receive e-mail advertisements from Sears about products the company thinks you would be interested in.This type of advertising communication is called _______ marketing.

---

Definitions:

Impression Management

The process of consciously making efforts to control and shape the perceptions others hold about an individual or organization.

Ingratiating Manner

A behavior or approach designed to win approval or favor from others through flattery or charm.

Business Executives

Individuals who hold senior positions within a company, responsible for strategic decision-making and overall organizational leadership.

Harvard Business Review

A management magazine that is a product of Harvard Business Publishing that provides insights and research on management practices and trends.