Segmentation Based on Where Prospective Consumers Live,work,and Spend Their Leisure

question 117

Multiple Choice

Segmentation based on where prospective consumers live,work,and spend their leisure time is referred to as

• A)regional segmentation.
• B)proximity segmentation.
• C)geographic segmentation.
• D)demographic segmentation.
• E)residential segmentation.

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Definitions:

Desktop Publishing

The production of printed materials using personal computers, software, and printers, enabling high-quality layouts and designs.

Proofread

The process of reading and marking corrections on a text to ensure its accuracy and consistency.

Population Size

The total number of individuals or units within the defined group being studied.

Subscription Service

A business model where customers pay a recurring price at regular intervals to access a product or service.