Frequency Is the Percentage of the Target Market That Has

question 80

True/False

Frequency is the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.

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Definitions:

Private Good

A good that is both excludable and rival in consumption.

Ice-Cream Cone

A sweet frozen dessert made from dairy and sugar, often served in a cone-shaped pastry or wafer.

Artificially Scarce Good

A good that is excludable but nonrival in consumption.

Pay-Per-View

A type of television or internet broadcasting service by which a user pays to view a specific television program or event.