Frequency Is the Percentage of the Target Market That Has

question 80

True/False

Frequency is the percentage of the target market that has been exposed to a promotional message at least once during a specific time period.

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Definitions:

Significant Others

Are people who play important roles in the early socialization experiences of children.

Socialization

The process by which individuals learn and adopt the norms, values, behavior, and social skills appropriate to their society or social group.

Approval

The act of accepting or endorsing something, often in a formal or official capacity.

Cooley

Charles Horton Cooley was an American sociologist who is best known for his concept of the looking-glass self, which describes the process by which individuals base their sense of self on how they believe others view them.