Psychographic Segmentation Refers to the Science of Segmenting Markets Based

question 100

Multiple Choice

Psychographic segmentation refers to the science of segmenting markets based on

• A)consumers' opinions,interests and attitudes.
• B)behavior and demographics.
• C)consumers' income,age and behavior.
• D)psychology,demographics and personaltiy.
• E)psychology and geography.

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Definitions:

Performance-Based Pay

A compensation strategy that ties employee pay directly to their performance, encouraging higher levels of output or quality.

Psychological Distance

The feeling of how close or far off an object or event is to an individual, psychologically, rather than in a physical manner.

Skill-Based Pay

A compensation system where pay levels are determined by an employee's skills or knowledge, not just job title or position.

Intrinsic Motivation

A form of motivation driven by an interest or enjoyment in the task itself, rather than external factors.