A Psychographic Segmentation Variable That Divides People into Groups Based

question 17

Multiple Choice

A psychographic segmentation variable that divides people into groups based on their opinion and the interests and activities they pursue is called

• A)psychological segmentation.
• B)lifestyle segmentation.
• C)socioeconomic segmentation.
• D)behavioral segmentation.
• E)social segmentation.

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Definitions:

Singles Night

Social events typically organized by bars, clubs, or other venues to cater to individuals who are single, facilitating opportunities for meeting potential romantic partners.

Variable

An element, feature, or factor that is likely to vary or change; it is a concept used in mathematical functions and statistical analysis.

Consumers

Individuals or groups who purchase goods and services for personal use.

Instruments

Tools or devices used for scientific measurement, assessment, or to perform a specific task or activity within various fields, including music, finance, and research.