When Marketers Segment Based on Psychographics,the Market Is Divided into Groups

question 18

Multiple Choice

When marketers segment based on psychographics,the market is divided into groups according to

• A)a consumer's income and interest in the product.
• B)family size and marital status.
• C)how convenient the product is for the consumer.
• D)the reason why the consumer made the purchase.
• E)how consumers act toward products.