The 80/20 Rule Is a Theory That Suggests That

question 25

Multiple Choice

The 80/20 rule is a theory that suggests that

• A)80 percent of a firm's profits is generated from 20 percent of its product line.
• B)20 percent of the total demand for products comes from 80 percent of the target market.
• C)20 percent of heavy users account for 80 percent of the total demand.
• D)20 percent of a firm's products are never marketed to 80 percent of consumers.
• E)80 percent of a firm's products are marketed to only 20 percent of the population.