Read the Following Statements to Select Which One Is Accurate

question 44

Multiple Choice

Read the following statements to select which one is accurate regarding the use of social media in market segmentation.

• A)By segmenting the market by those who are active on social media,companies can connect with a larger and more diverse consumer base.
• B)As compared to traditional segmenting techniques,it is easier to know exactly how to engage consumers on social networking sites.
• C)Social media is not very helpful in segmenting markets,but it can be a useful tool for marketers once the market has already been segmented.
• D)As of yet,social media has not been proven to be an effective tool for segmenting markets.
• E)Social media is most helpful in reaching out to older Americans and senior citizens.

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Definitions:

Barrier Methods

Contraceptive methods that physically block sperm from reaching the egg, such as condoms and diaphragms.

Capacitation

A biochemical change in sperm that occurs after ejaculation, allowing them to fertilize an ovum.

Menstrual Cycles

The monthly series of changes a woman’s body goes through in preparation for the possibility of pregnancy.

Female Condom

Soft, lose-fitting disposable soft plastic (nitrile) pouch with a diaphragm-like ring at each end that covers the cervix, vaginal walls, and part of the external genitals to prevent conception and help protect against STIs. Also called internal condom or FC2 Female Condom.