What Are the Two Most Commonly Used Demographic Variables Used

question 13

Multiple Choice

What are the two most commonly used demographic variables used by marketers?

• A)age and income
• B)education and family size
• C)family size and age
• D)age and gender
• E)gender and income

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Definitions:

Functional Lines

The divisions within an organization based on functions or roles, such as marketing, finance, and human resources.

Functional Expertise

Specialized knowledge or proficiency in a particular area or department of a business, contributing to its success and efficiency.

Economies of Scale

Cost advantages reaped by companies when production becomes efficient, leading to a lower cost per unit as output increases.

Adam Smith

Adam Smith was an 18th-century Scottish economist and philosopher, best known for his works on the principles of free market capitalism, particularly as outlined in "The Wealth of Nations."