As It Pertains to International Segmentation,unique Segmentation Is Used When

question 93

Multiple Choice

As it pertains to international segmentation,unique segmentation is used when

• A)a firm can identify a group of consumers with common needs and wants that spans the entire globe.
• B)the similarity in needs and wants only extends across the region or several countries.
• C)a product offering has market appeal only in English-speaking regions.
• D)the similarity in needs and wants exists within one country.
• E)a product offering has market appeal in several countries.

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