Carson Has Opened Up a New Sports Bar/restaurant in Town

question 92

Multiple Choice

Carson has opened up a new sports bar/restaurant in town.He has determined that his market segments are (1) students from the nearby college campus, (2) families with small children,and (3) young adult males.Carson now has to determine which of these segments will provide him with the best opportunity to maximize sales.The process of doing this is referred to as

• A)marketing.
• B)positioning.
• C)repositioning.
• D)targeting.
• E)segmenting.

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Definitions:

Currency Option

An economic instrument granting the bearer the option to swap currencies at an established rate on a designated date, without the compulsion to proceed.

Foreign Exchange Gain

Profit realized from the conversion of foreign currency into the domestic currency at a higher exchange rate than when it was acquired.

Accounts Payable

A liability to a creditor, carried on an open account, usually for purchases of goods and services.

Net Income

The income that remains in a business after all costs and expenses have been subtracted from total revenue, indicative of the financial performance.