The Group of Customers Toward Which an Organization Has Decided

question 126

Multiple Choice

The group of customers toward which an organization has decided to direct its marketing efforts is called its

• A)target market.
• B)marketing segment.
• C)primary market.
• D)target sector.
• E)primary segment.

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Definitions:

Marx

Karl Marx, a 19th-century philosopher, economist, and revolutionary socialist, who developed the theory of Marxism, addressing the class struggle and advocating for a society without classes.

Abolished

Formally put an end to a system, practice, institution, or law.

Conflict Theorists

Sociologists who argue that conflict is the driving force of social change and society is in a continuous state of discord due to competition for limited resources.

Symbolic Interactionist

A practitioner or advocate of the theoretical perspective in sociology that emphasizes the role of symbols and language in human interaction.