What Factor of the Targeting Process Is at Work When

question 120

Multiple Choice

What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?

• A)organizational fit
• B)strategic fit
• C)growth potential
• D)segment harmony
• E)cultural awareness

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Definitions:

Capital

Refers to financial assets or the financial value of assets, such as funds held in deposit accounts, as well as the tangible machinery and production equipment used in environments such as factories.

Corporate Bond

A debt security issued by a corporation and sold to investors, promising to pay back with interest at a future date.

Outputs

The goods or services produced by a company or an economy.

Production Process

The series of actions or steps taken in order to create a product or service.