When a Company Seeks Consumers Who Are Active Users of Facebook

question 8

Short Answer

When a company seeks consumers who are active users of Facebook and Twitter, this is an example of how ________ ________ can be used as a market segmentation strategy.

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Definitions:

Monopoly

A market structure characterized by a single seller, selling a unique product in the market with no close substitutes.

Marginal Revenue

The boost in income derived from the sale of an extra unit of a product or service.

Marginal Cost

The additional cost incurred in the production of one extra unit of a good or service.

Marginal Profit

The additional profit gained from producing or selling one more unit of a good or service.