Regarding Positioning a Product,when Is Competitive Analysis Most Important

question 61

Multiple Choice

Regarding positioning a product,when is competitive analysis most important?

• A)when a product is unique compared to what other firms are offering
• B)when competitors all appear to offer a similar good or service
• C)when competitors all appear to offer lower priced options
• D)when determining how to segment the market
• E)when selecting a target market for a product

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Definitions:

Cash Account

A cash account is a business or brokerage account that requires the account holder to pay the full amount for securities purchased.

Debiting

The process of recording an entry on the left side of the accounting ledger, indicating an increase in assets or expenses, or a decrease in liabilities, equity, or income.

Consuming Goods

Goods that are used by consumers and are typically expended when used, opposed to durable goods which are designed to last for a prolonged period.

Generating Revenues

Generating revenues refers to the process through which a business earns money by selling goods or providing services.