Today's Health Conscious Society Has Caused Cereal Manufacturers to Rethink

question 78

Multiple Choice

Today's health conscious society has caused cereal manufacturers to rethink their products.Now many cereals such as Frosted Flakes are being marketed as being healthier because they are made with whole grains and have less sugar.This is an example of

• A)retargeting.
• B)repositioning.
• C)remarketing.
• D)resegmenting.
• E)remanufacturing.

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Definitions:

Unsatisfying Hotel

A hotel that fails to meet the expectations or satisfaction levels of its guests.

Quality Loss Function

A mathematical formula that quantifies the cost associated with producing items that deviate from target specifications, introduced by Genichi Taguchi.

Pareto Diagram

A graphical representation that displays the relative importance of differences within a set of data, usually to identify which factors are the most significant.

Cause-and-Effect Diagram

A visual tool that helps identify, sort, and display possible causes of a specific problem or quality characteristic.