The Second Step in Deciding How to Best Position a Product

question 62

Short Answer

The second step in deciding how to best position a product is to clearly define the firm's ________ ________.

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Definitions:

Queer Theorists

Scholars who study and challenge the norms around gender and sexuality, emphasizing fluidity and the social construction of identity.

Highly Contextual

Relating to or dependent on the circumstances, situations, or backgrounds that influence something's meaning or effect.

Identity

Our sense of self, that is socially produced, is fluid, and is multiple.

Discourse

A way of speaking or writing on a particular subject, often indicating power relations and shaping understanding within a social context.