What Type of Business-To-Business Segmentation Allows B2B Marketers to Segment

question 52

Multiple Choice

What type of business-to-business segmentation allows B2B marketers to segment based on purchasing patterns,supplier requirements,and technological orientation?

• A)psychographic
• B)demographic
• C)geographic
• D)lifestyle
• E)behavioral

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Definitions:

Adams's Theory

Refers to the Equity Theory of motivation created by John Stacey Adams, which suggests that employees are motivated or demotivated based on their perception of fairness in the workplace.

Inequity

A state of unfairness or injustice where there is an imbalance or disproportionality in the distribution of resources or opportunities among individuals or groups.

Restoring Equity

The process of ensuring fairness and balance in the distribution of resources and opportunities.

Adams's Theory

Relates to the equity theory of motivation, suggesting that employees are motivated to maintain equity between inputs and outcomes in their job and workplace.