Firms Typically Segment International Markets Using Three General Bases: Global,regional,and

question 47

Multiple Choice

Firms typically segment international markets using three general bases: global,regional,and

• A)unique.
• B)national.
• C)economiC.
• D)political.
• E)cultural.

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Definitions:

Standardization

The process of developing and implementing technical standards to ensure consistency and compatibility in products, services, and processes.

Random Selection

A method of selecting a sample from a population in a way that gives every member of the population an equal chance of being chosen.

Representative Sample

A subset of a population that closely mirrors the characteristics of the overall population, used in research to draw conclusions about the population as a whole.

Population

a group of individuals of the same species living in the same geographic area at the same time, capable of interbreeding.