When Categorizing Risk in New-Product Development,the Highest Level of Risk

question 3

Multiple Choice

When categorizing risk in new-product development,the highest level of risk occurs when

• A)competitors copy products and sell them at a lower price.
• B)supplier cost savings are not achieved.
• C)the product takes sales away from existing products.
• D)the product fails to generate sales.
• E)inadequate supply of materials delays production.

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Definitions:

Emotionally Charged

Describes language, imagery, or situations that evoke strong emotional responses from the audience or participants.

Range of Information

The spectrum or variety of data and facts available on a particular subject or for a specific purpose.

Scope

The extent or range of view, outlook, application, operation, or effectiveness of an action, concept, or project.

Main Idea

The central or most important point that an author wants to communicate to the reader, around which the rest of the text is organized.