Read the Following and Select Which One Best Represents a Growing

question 50

Multiple Choice

Read the following and select which one best represents a growing ethical concern in targeting certain market segments.

• A)Lane Bryant targeting clothing for plus-sized women
• B)Skype.com targeting older Americans as a way to connect with their grandchildren
• C)Abercrombie and Fitch targeting tweens with sexualized clothing
• D)Sears giving discounts to military,fire,and police personnel
• E)Miller Brewing Company targeting its beer product line to sporting fans

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Definitions:

Demand Theory

An economic principle that describes how the demand for goods or services changes in response to price changes, assuming all other factors remain constant.

Temporary Assistance for Needy Families

A government program in the United States designed to help needy families achieve self-sufficiency through financial assistance and support services.

Welfare Benefits

Government-provided support in the form of financial aid or services intended to help individuals or families meet basic needs, like food, housing, and healthcare.

TANF

A governmental initiative, Temporary Assistance for Needy Families offers monetary support to qualifying families with low income.