Placing an Advertisement on Only the Three Major Television Networks

question 55

True/False

Placing an advertisement on only the three major television networks (ABC, CBS, and NBC)is called narrowcasting.

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Definitions:

Foot-In-The-Door Technique

A persuasion strategy involving getting a person to agree to a small request as a precursor to making a larger request.

Foot-In-The-Door Phenomenon

A psychological tactic wherein agreeing to a small request increases the likelihood of agreeing to a larger request later.

Authority Figure

An individual who holds a position of power, influence, or respect, often within a hierarchical structure, and whose directives are expected to be followed.

Milgram's Research

A series of social psychology experiments conducted by Stanley Milgram, which measured the willingness of participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.