The Science of Using Psychology and Demographics to Segment Consumers

question 74

Short Answer

The science of using psychology and demographics to segment consumers is called _______ segmentation.

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Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price level, in a given time period.

Market Price

The present rate at which a service or asset is available for sale or purchase in the open market.

Equilibrium Level

The state at which market supply and demand balance each other, resulting in stable prices and quantities.

Surplus

The amount by which the quantity supplied of a product exceeds the quantity demanded at a specific (above-equilibrium) price.