The Four Broad Segmentation Bases That Marketers Use to Divide

question 135

True/False

The four broad segmentation bases that marketers use to divide the market into segments are: substantial, measurable, differentiable, and accessible.

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Definitions:

Incomplete Evacuation

A feeling of remaining fecal matter in the bowel even after a bowel movement.

Bowel Training

A process to develop regular and predictable bowel movements by establishing a routine.

Defecation-Control Measures

Strategies or practices implemented to manage bowel movements, especially in patients or individuals with bowel incontinence.

Incontinent

The inability to control bladder and/or bowel functions, which can result in the involuntary loss of urine or feces.