Describe the Four Major Bases of Consumer Segmentation

question 140

Essay

Describe the four major bases of consumer segmentation.

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Definitions:

People's Incomes

The total earnings received by individuals from all sources, including wages, salaries, benefits, and investment income.

Crowding-out Effect

A situation where increased government spending leads to a reduction in private sector spending and investment, often due to higher interest rates.

Government Expenditures

The total amount spent by the government on various services, including healthcare, education, and infrastructure.

Interest Rate

The proportion of a loan that is charged as interest to the borrower, typically expressed as an annual percentage.