You Are a Financial Planner Who Uses Demographic Segmentation Factors

question 84

Essay

You are a financial planner who uses demographic segmentation factors such as age, income, education and family status to identify potential clients for your retirement investing services. You are also interested in investigating how to use psychographic segmentation to identify potential clients. How can you use the concepts of psychographic segmentation to assist you in identifying additional clients?

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Definitions:

Population Variances

A measure of the spread of a population's values, indicating how much the members of the population differ from the population mean.

Population Means

The average value of a set of characteristics within a total population.

Sample Means

Refers to the average values computed from multiple samples from a population, usually to estimate the population mean.

Pooled Variance

combines the variances of two or more groups, assuming they have the same underlying variance, to estimate a common variance.