Which Stage of the New-Product Development Process Is Usually the Most

question 43

Multiple Choice

Which stage of the new-product development process is usually the most expensive for new products?

• A)business analysis
• B)test marketing
• C)idea screening
• D)product development
• E)product launch

---

Definitions:

Public Hysteria

A phenomenon where a large group of people display an exaggerated or uncontrollable emotion due to rumors, fear, or a perceived threat.

Media Inquiries

Requests for information or comments from the media, typically handled by an organization’s public relations department.

Government Relations

The management of interactions and communication between an organization and government officials or agencies.

Elected Officials

Individuals who have been chosen through a democratic voting process to hold public office and represent the interests of their constituents.