The Procedure in Which Marketing Professionals Ask Consumers for Their

question 104

Multiple Choice

The procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product is called

• A)concept marketing.
• B)test marketing.
• C)prototype evaluation.
• D)idea screening.
• E)concept testing.

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Definitions:

Group Of Employees

A collective of individuals who work together in a specific workplace or organization.

Up-And-Coming Subordinates

Junior employees who show a lot of promise and potential to excel and take on greater responsibilities in the future.

Potential Managers

Refers to individuals within an organization who have shown capabilities and interest in assuming management roles in the future due to their skills, leadership qualities, and dedication.

Mentor

An experienced and trusted advisor who provides guidance, support, and advice to less experienced individuals.