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Behavioral segmentation divides consumers according to
Option Price
The amount per share that an option buyer pays to the seller for the rights granted by an option contract, which can be influenced by factors such as the underlying asset's price, time to expiration, and volatility.
Call-Option
A financial contract giving the buyer the right, but not the obligation, to buy an asset at a specified price within a specific time period.
Stock Price
The amount at which a share of stock is bought or sold on the market.
Elasticity
A measure of how much the demand or supply of a product changes in response to a change in price.
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