To Find Out What Scent Consumers Prefer for a New

question 86

Multiple Choice

To find out what scent consumers prefer for a new floor cleaner,the researcher conducts a focus group and exposes the participants to several scents,asking them which one they would buy.Select the type of research being conducted.

• A)analytic
• B)exploratory
• C)predictive
• D)causal
• E)descriptive

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Definitions:

Working Memory

A cognitive system responsible for temporarily holding information available for processing.

Focus

The concentration of attention or energy on something specific.

Attention

The behavioral and cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.

Eye-hand Coordination

The synchronized control of eye movement with hand movement, enabling tasks such as catching, throwing, and precise manipulation.