All of the Following Are Reasons Qualitative Data Analysis Can

question 121

Multiple Choice

All of the following are reasons qualitative data analysis can be challenging and misleading except

• A)researchers may allow their own bias to influence their interpretation.
• B)sample sizes can be small and therefore may not represent the general population of the target market.
• C)closed-ended questions can include subtleties that a marketer might miss.
• D)interviews can be directed in a way that takes participants away from what they were thinking and toward what the researcher wants to hear.
• E)marketers could misunderstand the feedback of respondents.

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Definitions:

Drawer

The person or entity that writes and signs a check or draft, instructing the drawee (usually a bank) to pay the specified sum to the payee.

Payee

The individual or entity entitled to receive payment in a transaction.

Electronic Banking

The use of computer networks and digital technologies to conduct financial transactions and access banking services.

On-us Item

A check or draft that is drawn on the same bank or one of its branches where it is being presented for payment.