The Organizational Activity That Links the Consumer,customer,and Public to the Marketer

question 44

Multiple Choice

The organizational activity that links the consumer,customer,and public to the marketer through information is known as

• A)the scientific method.
• B)market analysis.
• C)marketing research.
• D)integrative marketing.
• E)marketing evaluation.

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Definitions:

Cerebellum

A part of the brain located at the back and beneath the cerebrum, responsible for coordination of voluntary movements and balance.

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain point of view or take a specific action.

Purchasing Process

A series of steps followed by an organization or individual to acquire goods or services, including selection, ordering, and payment.

Emotional Appeals

Strategies used in communication that aim to elicit an emotional response from the audience to persuade or convince them.