The Use of Sensation and Perception to Influence Consumer Preferences

question 48

Multiple Choice

The use of sensation and perception to influence consumer preferences and choice is the idea behind

• A)selective distortion.
• B)sensory marketing.
• C)selective attention.
• D)selective retention.

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Definitions:

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.

Investing Activities

Financial activities related to the acquisition and disposal of long-term assets and other investments not included in cash equivalents.

Net Cash Provided

The total amount of cash generated by a company's operations, investments, and financing activities within a specific time frame.

Cash Dividends

Payments made by a company out of its earnings to its shareholders, often distributed on a regular basis.