The Market Segment Criteria Stating That Market Segments Must Be

question 59

Short Answer

The market segment criteria stating that market segments must be large enough for the firm to make a profit by serving them is _______.

---

Definitions:

Market Price

The current price at which an asset or service can be bought or sold in a competitive marketplace.

Common Stock

A type of equity security that represents ownership in a corporation, with holders typically having voting rights and dividend eligibility.

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, often with fixed dividends.

Trading Securities

These are debt or equity securities that are purchased primarily for selling in the near term with the intent of generating short-term profits.