In the Consumer Decision-Making Process,searches for Information Fall into Which

question 3

Multiple Choice

In the consumer decision-making process,searches for information fall into which two main categories?

• A)internal and external
• B)lengthy and brief
• C)meaningful and trivial
• D)extensive and limited
• E)wanted and unwanted

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Definitions:

Independent Variable

The variable in an experiment or study that is manipulated or classified by the researcher to observe its effect on the dependent variable.

Dependent Variable

In research, it's the outcome variable that is influenced by the independent variable.

Interaction Effect

Occurs when the effect of one independent variable on the dependent variable varies depending on the level of another independent variable.

Main Effect

In an experimental design, the direct impact of an independent variable on a dependent variable, disregarding the effects of other variables.