As Noted in Your Text,what Tool Is Very Useful for Marketing

question 46

Multiple Choice

As noted in your text,what tool is very useful for marketing low-involvement products?

• A)company websites
• B)in-store promotion
• C)in-store salespeople
• D)newspaper advertising
• E)television commercials

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Definitions:

Return On Assets

A profitability ratio that indicates how efficiently a company uses its assets to produce profit, calculated by dividing net income by total assets.

Net Profit Margin

A financial performance metric that shows the percentage of sales that has turned into profits, calculated by dividing net profit by revenue.

Price/Earnings Ratio

A valuation ratio of a company's current share price compared to its per-share earnings, used to evaluate a company's financial health and growth prospects.