Marketers Are Particularly Interested in Targeting Baby Boomers Because They

question 2

Multiple Choice

Marketers are particularly interested in targeting baby boomers because they typically possess which two things that marketing professionals seek?

• A)higher paying jobs and greater interest in leisure activities
• B)higher education levels and disposable income
• C)disposable income and free time
• D)higher paying jobs and higher education levels
• E)greater purchasing power and more consumer confidence

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Definitions:

Psychological Disorders

Conditions characterized by abnormal thoughts, feelings, or behaviors, which may cause significant distress or impairment in functioning.

Generalized Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about a number of different things.

Constant

A fixed value in scientific experiments that does not change under varied conditions, allowing for the isolation and examination of variables.

Excessive

Amounts or actions that go beyond what is normal, reasonable, or necessary.