What Element of the Control Section of the Marketing Plan

question 110

Multiple Choice

What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve results?

• A)the organizational structure
• B)the contingency plan
• C)the situation analysis
• D)the strategic plan
• E)the implementation plan

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Definitions:

Standard Errors

Estimates of the standard deviation of a sampling distribution, indicating the precision of an estimate.

Average Run Length

In statistical process control, it refers to the expected number of submissions to a process before a signal indicates a potential process control failure.

Control Limits

Statistical boundaries on a control chart that indicate the acceptable range of a process or variation.

Standard Errors

Statistical measures that describe the amount of variability or dispersion for a sample statistic from the population parameter.