What Two Important Metrics Do Marketers Use to Evaluate Profitability

question 151

Multiple Choice

What two important metrics do marketers use to evaluate profitability?

• A)gross margin and marketing expenditures
• B)customer acquisition and continuing sales to established customers
• C)new lines of business and individual customer profitability
• D)customer acquisition and individual customer profitability
• E)continuing sales to established customers and new sales from expanding markets

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Definitions:

Outsourced

Refers to the practice of hiring external parties or organizations to perform services or create goods that traditionally were performed in-house.

Personal Connections

Relationships or associations formed with other individuals based on personal or emotional bonds.

Analytical Work

The process of breaking down complex information into smaller parts to understand it better, often used in problem-solving and decision-making.

Executive Function

A set of cognitive processes used in regulating behavior, including working memory, flexible thinking, and self-control.