What Two Important Metrics Do Marketers Use to Evaluate Profitability

question 151

Multiple Choice

What two important metrics do marketers use to evaluate profitability?

• A)gross margin and marketing expenditures
• B)customer acquisition and continuing sales to established customers
• C)new lines of business and individual customer profitability
• D)customer acquisition and individual customer profitability
• E)continuing sales to established customers and new sales from expanding markets

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Definitions:

Residents

Individuals who live in a specific area, city, or country, often with legal rights and responsibilities associated with their residency.

Animal Control Officers

Professionals responsible for enforcing laws related to animals, capturing stray and dangerous animals, and investigating cases of animal cruelty.

Total Individual Benefit

The total benefit that an individual derives from consuming a certain amount of goods or services, usually reflected in the willingness to pay for those goods or services.

Social Benefit

The total advantage to society from an action or policy, including both private benefits and externalities.