Examlex
Which of the following accurately represents the 4 Ps of the marketing mix?
Purchasing Decision
The purchasing decision is the process that leads a consumer to buy a product or service, involving the recognition of needs, the evaluation of options, and the final selection.
Customer Relationship Model
A framework for managing and analyzing a company's interactions with its customers, aiming to improve relationships.
Salespeople
Professionals who specialize in selling products or services, often working on commission and responsible for meeting sales targets.
Implications
The possible results or effects that may arise from a specific action or decision.
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