Firms That Use Social Media for Promotion Try to Create

question 60

True/False

Firms that use social media for promotion try to create content that attracts attention and encourages readers to share the content with their social networks.

---

Definitions:

Utility-Maximizing Rule

A principle in economics that states individuals allocate their resources to maximize their utility or satisfaction.

MU/P Ratio

The marginal utility per unit of cost ratio, used in economic theory to analyze consumer choice behavior.

Marginal Utility

The additional contentment or value received by using one more unit of a good or service.

Process Innovations

Improvements or new methods introduced in the production or delivery process of goods and services.