Products Like Facebook and Twitter Are Changing How Firms Interact

question 5

True/False

Products like Facebook and Twitter are changing how firms interact with customers to better meet the needs of the marketplace.

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Definitions:

Client

In professional contexts, a client is a person or organization that uses the advice or services of a professional or company.

Likert-Type

A survey question format that presents a statement and asks respondents to indicate their extent of agreement or disagreement on a typically five or seven-point scale.

Rating Scale

A group of classifications aimed at gathering details on a quantitative or qualitative characteristic.

Class

A set of entities that share common attributes or qualities.